Tag Archives: beyonce

Crowdsourcing Creatively

XLVII Pepsi Halftime Show

Pepsi recently announced its plan to crowdsource the introduction to the Super Bowl halftime show featuring Beyonce. Fans can upload pictures @ halftime.pepsi.com/ showing their love for Beyonce and along with other prizes, lucky winners will have their photos shown during the intro. 

This is just one example of companies better engaging their fans (or just trying to cut costs of already-expensive advertising ventures) using crowdsourcing. What if we could go beyond just uploading photos? What if this could go beyond commercials? What will the future of creative corporate crowdsourcing produce?

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