Tag Archives: design

Lunch N’ Learn: Typography

Today was the first day of the Lunch N’ Learn series which us UX interns are providing every other week this summer at the SVL location. One of the cool topics for today was typography. There’s so much more that goes into choosing the correct type than I originally thought. Aesthetics isn’t the only aspect. How the look corresponds to the topic that is being presented also matters. For example, more serious matters may need more of a serif font while sans-serif may be more appropriate for party invitations.

Font types may differ when referring to different people. What font type are you? Find out here.

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Macy’s?! Please Get This!

IDEOs David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.


This first part of the video about new smart-fitting rooms is pretty cool. When will this become a reality??

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