Why do people resist sites like Facebook and Twitter so much? Part of me thinks it’s because they want to be different and are afraid of actually liking it. The other part of me thinks it’s a marketing problem. Often these sites are promoted as helping you make new friends. What if you like your current group of friends? Or, they’re advertised as letting you keep in contact “all the time”. Frankly this “always on” idea is a) annoying or b) creepy in today’s age.
How can social media be re-marketed to groups who resist the change so much? Calling all parents, political figures, highly-restrictive companies, older adults! For those who use Facebook, Twitter, Pinterest, Linked in, G+ – why do you? What do you think would make your stubborn friends sign up? For those who don’t – why don’t you? What would need to happen to encourage you to participate?
-a frustrated social media + accessibility researcher/graduate student